Velarys London
The private society of London’s independent luxury
Velarys London
About
Velarys London is a not-for-profit private society dedicated to London’s boutique and independent luxury.It serves as an exclusive industry-agnostic circle where founders, leaders, and specialists come together not to shape the craft itself, but to strengthen their businesses behind it.
Velarys London
Our Members
Fellows – Founders, owners and directorsCustodians - Managers and top talentCompendium of Experts – Consultants, advisors, and small business expertsHeralds – Journalists and commentatorsSocial Curators – Influencers and tastemakersProtégés – The next generation of boutique luxury talent
A glimpse into what you can expect as a member
In a world where most advice, case studies and resources are built around the scale and budgets of big brands — boutique luxury is left without actionable guidance.Velarys London was created to give you a place of your own—a place to connect, learn, and thrive.1. Privacy and ExclusivityWhile the luxury scene is often associated with public displays, Velarys London offers a private sanctuary for its members. This allows for candid discussions and genuine collaborations.2. Insight & GrowthThe world of luxury is ever-evolving. Velarys London ensures that members have access to the latest insights, trends, and innovations through roundtables with experts.These events are members-only and carefully curated to reflect the specific needs and interests of our members. As a member, you can reserve a place at any event that you believe will bring value to you. Each gathering is intentionally kept small—typically accommodating 5 to 8 participants. This is to ensure that every member has the opportunity to seek advice on their own questions, but also to listen to the insights shared with others.3. A Curated Ecosystem of Boutique LuxuryVelarys London is where the city’s boutique and independent luxury comes together. As a founder, leader, or top talent, you connect with the whole ecosystem — a trusted circle where you can learn, solve challenges, discover new strategies, and connect with peers and experts across industries.4. Industry Agnostic
There are many wonderful societies dedicated to specific industries or crafts — Velarys London is not one of them.Instead, we are industry-agnostic, concentrating on the business side of your craft. We provide guidance on strategy, growth, marketing, operations, and other challenges — so you can dedicate your full attention to what you do best: your craft.5. Our Impact
We are a not-for-profit organisation. Our purpose is to create a distinguished and trusted space where we can exchange ideas, gain insight, and grow together.Within this curated circle, every interaction is designed to support your business, your vision, and your journey — making the challenges of running an independent luxury brand a little easier, and a lot more exciting.
Velarys London
Membership
Membership is by invitation or endorsement.Applications are thoughtfully reviewed to ensure that both the society and its members benefit — preserving the network’s quality while creating meaningful connections and opportunities.
There are no joining or membership fees. We are a not-for-profit organisation.