The private society of London’s boutique luxury

Velarys London
Velarys London is a private society dedicated to London’s boutique and independent luxury.It serves as an exclusive industry-agnostic circle where founders, leaders, and specialists come together not to shape the craft itself, but to strengthen their businesses behind it.
Velarys London
Fellows – Founders, owners and directors of boutique housesCustodians - Managers and top talents of boutique housesCompendium of Experts – Consultants, advisors, and creative professionalsHeralds – Journalists and commentatorsSocial Curators – Influencers and tastemakersProtégés – The next generation of boutique luxury talent


What Makes Velarys London Unique?In a world where the spotlight is fixed on the big houses — where most advice, case studies and resources are built around the scale and budgets of global brands — boutique luxury is often left without actionable guidance.Velarys London was created to give you a place of your own—a place to connect, learn, and thrive.1. Privacy and ExclusivityWhile the luxury scene is often associated with high-profile brands and public displays, Velarys London offers a private sanctuary for its members. This allows for candid discussions and genuine collaborations.2. Insight & GrowthThe world of luxury is ever-evolving. Velarys London ensures that members have access to the latest insights, trends, and innovations through curated events, workshops, and private roundtables with experts. This commitment to learning fosters an environment where members can adapt, grow, and lead in their respective fields.3. A Curated Ecosystem of Boutique LuxuryWithin the society, you have the freedom to choose your focus and rhythm. At times, you may wish for a private gathering with your peers to exchange ideas in confidence. At others, you may seek the expertise of specialists who can shed light on specific challenges. And there will be moments when the full spectrum of members comes together, offering a broader perspective.4. Industry Agnostic
Equally valuable is the opportunity to connect with peers from other industries. While they serve similar clients and navigate familiar challenges, their different contexts inspire fresh approaches and unexpected solutions.By bringing together all the essential voices of boutique luxury, Velarys fosters connections that strengthen the sector as a whole.5. Cultural Impact
Velarys celebrates and preserves London’s independent luxury heritage, supporting both today’s leaders and the next generation.

Velarys London
Membership is by invitation or endorsement.Applications are thoughtfully reviewed to ensure that both the society and its members benefit — preserving the network’s quality while creating meaningful connections and opportunities.
There are no joining or membership fees.